Description: Big Data : Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance, Paperback by Marr, Bernard, ISBN 1118965833, ISBN-13 9781118965832, Brand New, Free shipping in the US Convert the promise of big data into real world results
There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform.
- Discusses how companies need to clearly define what it is they need to know
- Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions
- Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them
- Includes many high-profile case studies from the authors work with some of the worlds best known brands
Price: 18.01 USD
Location: Jessup, Maryland
End Time: 2024-11-01T20:33:51.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Book Title: Big Data : Using Smart Big Data, Analytics and Metrics to Make Be
Number of Pages: 256 Pages
Publication Name: Big Data : Using SMART Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance
Language: English
Publisher: Wiley & Sons, Incorporated, John
Item Height: 0.7 in
Subject: Industries / Computers & Information Technology, Decision-Making & Problem Solving, General, Management, Statistics
Publication Year: 2015
Type: Textbook
Item Weight: 11.2 Oz
Author: Bernard Marr
Subject Area: Education, Business & Economics
Item Length: 8.3 in
Item Width: 5.4 in
Format: Trade Paperback
