Description: Branded Lives : The Production and Consumption of Meaning at Work, Hardcover by Brannan, Matthew J. (EDT); Parsons, Elizabeth (EDT); Priola, Vincenza (EDT), ISBN 1849800928, ISBN-13 9781849800921, Brand New, Free shipping in the US "Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations"--P. 4 of cover.
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Book Title: Branded Lives : The Production and Consumption of Meaning at Work
Number of Pages: 224 Pages
Publication Name: Branded Lives : the Production and Consumption of Meaning at Work
Language: English
Publisher: Elgar Publishing, Incorporated, Edward
Item Height: 0.6 in
Subject: Human Resources & Personnel Management, Labor & Industrial Relations, Marketing / General, Workplace Culture
Publication Year: 2011
Item Weight: 15.9 Oz
Type: Textbook
Subject Area: Political Science, Business & Economics
Item Length: 9.4 in
Author: Elizabeth Parsons
Item Width: 6.6 in
Format: Hardcover
