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Global Marketing and Advertising : Understanding Cultural Paradox

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Location: Mishawaka, Indiana

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Global Marketing and Advertising : Understanding Cultural ParadoxGlobal Marketing and Advertising : Understanding Cultural Paradox

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Features: EX-LIBRARY

Book Title: Global Marketing and Advertising : Understanding Cultural Paradox

Number of Pages: 416 Pages

Language: English

Publication Name: Global Marketing and Advertising : Understanding Cultural Paradoxes

Publisher: SAGE Publications, Incorporated

Item Height: 0.6 in

Subject: Marketing / General, Consumer Behavior, General, Advertising & Promotion

Publication Year: 2013

Type: Textbook

Item Weight: 22 Oz

Subject Area: Business & Economics

Item Length: 10 in

Author: Marieke De Mooij

Item Width: 7 in

Format: Trade Paperback

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