Description: 'If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book.' Randy Komisar, founding director of TiVo Most new businesses fail. But many of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean. 'Eric Ries has created a science where previously there was only art. A must-read for every serious entrepreneur - and every manager interested in innovation.' Marc Andreessen, cofounder of Andreessen Horowitz, Opsware, and Netscape 'The Lean Startup will change the way we think about entrepreneurship.' Tom Eisenmann, professor of entrepreneurship, Harvard Business School
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EAN: 9780670921607
UPC: 9780670921607
ISBN: 9780670921607
MPN: N/A
Item Length: 23.3 cm
Number of Pages: 336 Pages
Language: English
Publication Name: The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
Publisher: Penguin Books Ltd
Publication Year: 2011
Subject: Computer Science, Marketing, Business
Item Height: 234 mm
Item Weight: 437 g
Type: Textbook
Author: Eric Ries
Subject Area: Organizational Sociology
Item Width: 153 mm
Format: Paperback
